- You are experienced in executing and / or leading at-scale digital marketing programs
- You have a track record delivering customer acquisition performance - managing digital marketing channels, as well as conversion rate optimization & A/B testing
- You understand deeply the ad-tech ecosystem, with hands on experience with bid managers, ad-servers, DMPs and DSPs
- You are an analytical thinker - with experience utilizing first and third-party data for segmentation, audience creation, targeting, and personalization
- Comfortable presenting to senior executives from technical and non-technical backgrounds in English
What You'll Do
- Develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels, including making daily optimization recommendations and campaign ops within the ad-tech / MarTech platforms
- Contribute to defining the implications to the client operating model, new roles and organization implications and operating processes. You will also contribute to the strategies and solutions for marketing technology
- Help to advance our clients overall knowledge base by contributing to and expanding their diagnostic and assessment toolkit and approaches
- Apply your expertise across multiple different industries and countries
Who You'll Work With
At McKinsey Digital, you will join a global team working on everything from IT modernization and strategy to agile, cloud, cybersecurity, and digital transformation. You will work on projects across all industries and functions and will be fully integrated with the rest of our global firm.
You'll also work with colleagues from across McKinsey & Company to help our clients deliver breakthrough products, experiences, and businesses, both on technology and non-technology topics. Our culture is collegial and fun, and we have the freedom to try new ideas, experiment, and challenge traditional approaches. In joining us, you will become part of a team that supports and mentors each other, always curious to learn something new.
Working across multiple industries and countries, you will partner with colleagues from across the Firm to help our clients launch agile marketing and personalization programs at scale, enabled by data and technology. You will develop and deliver digital marketing strategies and programs that accelerate customer acquisition and customer value across channels from our clients.