JOB TITLE: Digital Marketing Manager (F/M)

REPORT TO: Marketing & PR Director

LOCATION: Courbevoie

CONTRACT TYPE : PERMENANT

PURPOSE OF THIS ROLE

Responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques of MG.

KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE ROLE

  • Discuss, present and implement digital strategy for FR
  • Identify and manage multi-platform digital media campaigns for MG, including media planning, campaign set up, ongoing optimization and dashboard/reporting. Different channels will also include
  • Brand social media accounts management, setup influencer campaign and social media boost campaign/event.
  • Liaise with digital media vendors and technologies to execute external campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Test and evaluate new media tools, opportunities and formats to improve digital media campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Prepare and present campaign reports and implications to leadership
  • Lead and set up CRM, Website, referral platform with agencies and internal IT team

EXPERIENCE & EDUCATIONAL BACKGROUND & EXPERTISE

  • Bachelor's degree in Business, Marketing, Technology or related field
  • 5+ years digital marketing experience with past agency or in-house management background
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid understanding of digital metrics, hands-on experience with tools, and knowledge of various digital measurement technologies
  • Proven ability to prioritize tasks to maximize impact and results with limited resources and time
  • French and English as working language

LOCATION

Courbevoie, France

Be part of our SAIC Motor France team and apply now !


Informations supplémentaires :

Paris, France

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