DESCRIPTION

The Brand & Media Manager will lead the strategy and execution of Celsius' digital presence, media strategy, and public image across France and Benelux.

The role has a primary focus on France, where you will own media, PR, and social strategy end-to-end. In Benelux, the scope is focused on social media strategy and execution, ensuring a consistent and locally relevant brand presence.

This role combines creative storytelling, community building, and brand amplification across social platforms and media channels. You will be responsible for building a strong, culturally relevant brand presence, driving engagement, visibility, and brand heat across markets.

This is a hybrid strategic and hands-on role, ideal for someone who thrives in a fast-paced environment and understands how media and social channels work together to build impactful brands.

RESPONSIBILITIES

• Media & PR Strategy (France)
• Own and lead the PR and media strategy for France, positioning Celsius as a culturally relevant and leading brand in the market.
• Act as the strategic lead for external PR and media agencies, setting direction, defining priorities, and ensuring best-in-class execution.
• Drive a strong and consistent brand narrative across earned media, paid media, and social channels.
• Oversee campaign planning and execution through agencies, challenging strategies and optimising performance to deliver maximum impact.
• Identify key opportunities to build brand visibility, credibility, and cultural relevance through media and storytelling.

• Develop and execute the regional social media strategy across France and Benelux, ensuring alignment with the overarching brand and media strategy.
• Adapt content and approach to reflect local market dynamics, trends, and consumer behaviours.
• Set KPIs for growth and engagement; track performance and continuously optimise strategies.
• Ensure consistency in brand voice, messaging, and visual identity across all platforms.
• Lead content planning, balancing owned, curated, and user-generated content.
• Manage the social media calendar aligned with key campaigns and brand moments.
• Oversee external agencies, ensuring best practices, innovation, and platform expertise.

• Drive community growth through collaborations, partnerships, and activations.
• Actively engage with audiences and foster a strong, loyal brand community.
• Monitor social listening tools and trends to identify engagement opportunities.
• Collaborate closely with the Influencer & Brand Talent Manager and Brand Manager to amplify campaigns across channels.

• Track and analyse performance across media (France only), PR (France only), and social activities (France & Benelux).
• Translate insights into actionable recommendations to improve performance.
• Deliver regular reports on media impact, social growth, engagement, and campaign effectiveness.
• Test new formats, platforms, and campaign approaches based on data-driven insights.

ADDITIONAL INFORMATION

The above outlines the general scope and responsibilities of the role. Responsibilities may evolve over time in line with business needs, market dynamics, and company priorities.

QUALIFICATIONS & EXPERIENCE

• 5+ years of experience in Social Media, PR, or integrated communications (preferably within lifestyle or FMCG brands).
• Strong expertise in TikTok and Instagram content creation, trends, and analytics.
• Experience working with external agencies (social, PR, and/or media).
• Fluency in French and English; Dutch is a plus.
• Creative mindset with strong copywriting and visual storytelling skills.
• Passion for fitness, lifestyle, and culture, aligned with the "Live Fit" ethos.
• Entrepreneurial mindset with strong ownership and accountability.

WHO ARE CELSIUS?

Celsius Holdings, Inc. is a dynamic, U.S.-based beverage company and a market leader in the zero-sugar energy drink category. Founded in 2004, Celsius has experienced significant growth, becoming the third-largest energy drink brand in the U.S.

We continue to expand our international footprint and have entered the European market through partnerships with leading sales and distribution partners.

Our continued expansion presents an exciting opportunity to join a brand at the forefront of the health-conscious energy drink sector and contribute to its growing international presence.

WHAT WE OFFER

• The opportunity to help build one of the world's fastest-growing energy drink brands in an emerging market.
• A dynamic, fast-paced, entrepreneurial environment that rewards initiative.
• Competitive salary and benefits package.
• Flexible, hybrid work environment.
• A collaborative, high-performing team that values creativity, authenticity, and results.

DIVERSITY

Celsius Holdings, Inc. is an equal opportunity employer committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals, regardless of gender, civil or family status, sexual orientation, age, disability, race, religion, membership of the Traveller community, or any other protected characteristic under Irish and EU equality legislation.

We are dedicated to fostering a safe, respectful, and supportive work environment where everyone is treated fairly and has the opportunity to thrive. If you require any reasonable accommodations during the recruitment process, please contact us at via Isarta.